EFFICIENT MARKETING
helps business leaders align their mission and execution through the
development and implementation of customized sales activity management
programs. Our industry-experienced consultants assess how effectively
your strategy is being executed, then coach managers to develop and lead
a sales activity management process tailored to your mission. We work
with teams and provide staff with self-directed learning resources.
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Engagements begin by assessing an organization's execution of
its marketing and sales plan versus it's state mission. The resulting "Good,
Bad & Ugly" report pinpoints problems and recommends ways
to improve execution. A customized marketing plan clarifies your
objectives, goals and measurement, value proposition, targets
of attention, and contact strategies.
Much of our time is invested with managers, as a team and one-on-one,
to help them internalize and utilize the agreed-upon methodologies
for coaching and leading.
We increase the cost-effectiveness of our program with use
of THE EFFECTIVE SELLING SYSTEM KNOWLEDGE CENTER, newsletters,
tapes, CD's, etc that allow your staff to continue learning when
we are not there.
Learning is a process that requires time, usually 24-36 months
for mastery. Lift, however, is achieved almost immediately.
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